ATOUT FRANCE
| Industry: | Tourism |
|---|---|
| Trading Region: | International |
| Skills/Specialities: | Tourism marketing, press relations, and commercial promotions |
France Tourism Development Agency
Atout France, the French State's official tourism body, works to promote the country as an alluring tourist destination.
In the context of a rising global tourism industry, Atout France employs more than 2,800 international promotional efforts every year to attract new travelers from emerging markets.
They adapt to the specific needs of each country and audience segment with diverse promotional strategies. The general public is engaged through strong digital efforts and the publication of brochures, while specialized efforts are used for more niche segments.
Atout France organizes and joins various trainings, trade fairs, workshops, and sales calls for international travel trade professionals; they also hold press trips, soirées, presentations, and other events for journalists and influencers who are strong advocates of France's various destinations.
Testimonials
We have been partnering with Exposure for many years. They are reliable and have helped us organise great quality exhibition stands for our events over the years. Special thanks to Damien for his great reactivity and professionalism, and to Natasja who picked up our project last minute and delivered excellent service. Thanks, guys
